Last month in Manhattan, New York, Desert Diamond Sports was honored at the 2023 SBC Awards America with two prestigious awards: Industry Rising Star of the Year and Tribal Gaming Operator of the Year.
Desert Diamond Sports is operated by Desert Diamond Casinos & Entertainment, both of which are enterprises of the Tohono O’odham Nation. Both organizations have embarked on an incredible journey to become market leaders in Arizona’s robust sports betting market.
Other winners at the SBC Awards included FanDuel as Sportsbook of the Year and BetMGM as Casino Operator of the Year.
Wilderness Diamond Sporting activities mobile application hangs with all the big young boys
Desert Diamond Sports is the sole locally-owned mobile sports wagering operator in Arizona. Since its inception with a small initial team in August 2021, the operation at Desert Diamond Sports has grown to become the fifth-largest mobile operator in the state, trailing behind nationally-recognized gambling operators and brands such as FanDuel, DraftKings, BetMGM, and Caesars.
“Being a new digital sports betting company entering a highly competitive market, we faced unique challenges,” said Daniel Calapp, CEO of Desert Diamond Sports. “We were determined to set an example with our story, hoping to empower other local casinos to operate their own operations without having to rely on external companies or sell their licenses.”
When legal sports betting was launched in Arizona in September 2021, some Arizona casinos formed partnerships with US-based mobile sportsbook operators to offer online gambling. However, Desert Diamond Sports is the only Arizona sportsbook that did not engage an external company. With the assistance of Kambi and Try, Desert Diamond Sports launched its website and mobile apps in late January 2022.
Desert Diamonds Sports on the web and retail sportsbook shines
The online gambling experience provided by Desert Diamond Sportsbook’s mobile app aims to replicate the excellent gambling experience offered at their land-based Desert Diamond Casino locations. The app features an easy-to-navigate interface supported by a professionally designed betting panel. Within the borders of Arizona, fans and bettors can place wagers through a simple one-click process and opt for customizable notifications to stay updated on the action.
The mobile app from Desert Diamond Sports complements the retail sportsbook experience available at their Tucson, Sahuarita, and West Valley locations, which launched in December 2021. Together, these operations contribute to enhancing the reputation of the Desert Diamond brand in the realm of sports betting entertainment.
Desert Diamond Sports’ success story is built upon a loyal customer base that appreciates a strong local brand committed to hiring a passionate and skilled team. The company receives continuous support from the Tohono O’odham Nation and its Gambling Enterprise. The award-winning team continues to enhance the sportsbook experience for customers by adding new sports, improving the user interface and user experience, providing superior customer support, and more.
FairwayJay is a prominent national sports and betting expert who is recognized for his expertise in the field. He gathers information, conducts research, and writes about market news and events, offering valuable insights and information to assist and engage passionate sports fans. FairwayJay’s coverage and contributions span various platforms within the PlayUSA network. To stay updated on his work, you can follow him on Facebook at @FairwayJay.
