DraftKings is sparing no expense on their Super Bowl commercial, which will air during the first quarter of Sunday’s clash between the Philadelphia Eagles and Kansas City Chiefs.
The 30-second commercial, titled ‘Kevin’s Bet,’ features actor and comedian Kevin Hart, who is hosting a ‘Ludacris’ Super Bowl house party. Along with the artist, other celebrity guests include:
- Julius “Dr. J” Erving
- Tony Hawk
- Jenny Slate
- David Ortiz
- Emmitt Smith
- The Undertaker
A star-studded lineup like that comes at a hefty price tag, as a 30-second Super Bowl commercial costs around $7 million.
In addition to the cost of running the ad, both new and existing DraftKings Sportsbook customers watching will receive a bonus bet on the app.
Super Bowl 57 kicks off at 6:30 p.m. ET on Sunday, February 10th, from State Farm Stadium in Glendale, Arizona. The game will be broadcast on Fox.
The cost of working for DraftKings
The Super Bowl is expected to have approximately 75 million viewers, many of whom represent current or potential customers in the multi-billion-dollar sports betting industry.
Richard Ramsey, an industry analyst for Catena Media, projects a total Super Bowl bet of $1.1 billion nationwide, which is almost a 22% increase from last year’s $947 million.
The recent launch of online betting in Kansas, Maryland, and Ohio will contribute to those numbers. Additionally, it provides new markets for DraftKings to maintain its position as the second-largest sportsbook in the United States. Currently, FanDuel Sportsbook holds the top spot.
For DraftKings, the cost of putting the entertaining commercial (and the accompanying promotion) in front of such a large audience will be a worthwhile long-term investment, at the very least.
With approximately 26% market share, DraftKings is expected to accept over $250 million in total bets. This means that their potential revenue greatly exceeds their investment in the game.
Above $100 thousand in NJ-NEW JERSEY Super Pan wagers expected
New Jersey attempts maintain its posture as a top-three Super Pan betting industry this year, using a projected take care of of $115. 5 thousand . The expanded New york city market could lower your garden State’ nasiums ceiling continue as it conflicts Nevada to the top Very Bowl bets market.
Typically the Philadelphia Eagles’ appearance is certainly generating certain NJ wagering buzz. Are available Sunday, it truly is going make for more exciting gameday parties during Atlantic Metropolis casinos, like the DraftKings Sportsbook at Major resorts Casino Accommodation.
Pennsylvania, typically the Eagles’ residence state, jobs $65 thousand in bets, sixth in the usa behind The state of illinois ($86. a couple of million) and even Ohio ($82. 6 million). While it is probably the top market segments in the state, half the state of hawaii roots to the Steelers, setting up a top-five generate out of reach.
New Jersey aims to maintain its position as a top-three Super Bowl betting market this year, with a projected handle of $115.5 million. However, the expanded New York market could potentially challenge New Jersey’s status as it competes with Nevada as the top Super Bowl betting market.
The Philadelphia Eagles’ participation in the Super Bowl is generating excitement among New Jersey bettors. On Sunday, it will lead to more lively gameday parties at Atlantic City casinos, including the DraftKings Sportsbook at Resorts Casino Hotel.
In Pennsylvania, the home state of the Eagles, an estimated $65 million in bets is projected, placing it sixth in the United States behind Illinois ($86.2 million) and Ohio ($82.6 million). While Pennsylvania is one of the top markets in the country, its fan base is divided between the Eagles and the Steelers, making it challenging to reach a top-five position.
