BetMGM has just announced a new partnership between the NJ online gaming provider and renowned actress Vanessa Hudgens. The operator has added Hudgens to its already extensive roster as a celebrity brand ambassador for the company’s betting platforms.
The reputable gambling company has been making significant moves in the marketing space recently. It secured a deal with NBC Sports for the 2022 NFL season, in addition to launching a new ad campaign featuring Jamie Foxx.
The company’s NJ online sportsbook debuted in 2018 under the name PlayMGM, while the BetMGM online casino platform entered the market a year prior.
Now, alongside plenty of other sports celebrities, Hudgens will be part of the BetMGM marketing spotlight going forward.
Vanessa Hudgens brings together BetMGM staff
BetMGM continues its new wave of advertisements by featuring the versatile Hudgens in its lineup of ambassadors. The American actress made her debut in the operator’s “It’s On” commercial, which also showcased other members of the BetMGM team.
In this particular commercial alone, Hudgens shares the spotlight after appearances by Jamie Foxx, Kevin Garnett, Wayne Gretzky, Jalen Rose, Deion Sanders, and Marshawn Lynch. While Hudgens may not possess the sports expertise of these past legends, she brings her own entertainment prowess. With her expansion into the film industry in recent years, the actress and singer adds star power to the gaming company’s endeavors.
BetMGM aims to differentiate itself by offering entertainment elements alongside its online casino and sportsbook. In addition to marketing campaigns, Hudgens will be involved in various BetMGM promotions and social media content.
Matt Prevost, the operator’s Chief Revenue Officer, commented on their latest addition, stating, “Vanessa Hudgens is incredibly talented and will be instrumental in BetMGM’s ongoing evolution as an entertainment company. We look forward to the partnership and her support in our goal of reaching new audiences in unique and engaging ways.”
Read more about Vanessa Hudgens
Many recognize Hudgens from her early days on the silver screen during her time as Gabriella Montez in the “High School Musical” series of movies. The performer has taken her talents to the next level, as she is now involved in a variety of feature films, including “Spring Breakers,” “Bad Boys for Life,” and the recent hit “Tick, Tick… Boom!”
In addition to her work on screen, Hudgens has also proven her skills in Broadway shows. She has participated in live productions such as the musical “Gigi” and has appeared in TV specials for FOX, including “Grease: Live” and “Rent: Live.”
However, Hudgens is not limited to acting and singing. She is also an entrepreneur, having co-founded brands like Caliwater, KNOW Beauty, and Thomas Ashbourne Craft Spirits.
With a massive social media following (over 47 million followers on Instagram), the 33-year-old has a wide-ranging audience that spans various age groups. Her involvement with BetMGM is likely to help spread the company’s message to individuals beyond those directly tied to the sports and gaming world.