Iowans To have More Micro-Betting Options By using Simplebet/ClutchBet Package

Simplebet and ClutchBet are joining forces to bring a unique betting experience to Iowa. The partnership will offer Iowans access to Simplebet’s micro-betting options across various popular sports.

This collaboration not only introduces micro-betting to the market but also has the potential to make it a more common feature on other operators’ platforms in Iowa.

At the moment, the deal is exclusively available for ClutchBet users in Iowa and Colorado.

ClutchBet looks to widen growth throughout Iowa by using partnership

There are 19 Iowa online betting operators currently serving Iowans. With ClutchBet and Simplebet partnering in Iowa, it gives the state’s growing gambling industry another opportunity for expansion.

ClutchBet is currently one of the smaller sportsbooks in Iowa. So far in the fiscal year 2023, only $2.5 million has been wagered on its platform, resulting in $210,000 in net revenue. For reference, the state’s top three operators in net revenue have each exceeded the $24 million mark.

By implementing Simplebet’s products on its platform, ClutchBet’s share of the market could expand.

Mike Francis, Senior Vice President of Operations for ClutchBet, stated that the deal advances ClutchBet’s mission to provide a top-of-the-line betting experience to customers:

“ClutchBet is committed to delivering the most innovative betting experience, and we’re excited to offer ClutchBet players in Iowa and Colorado the opportunity to further engage with their favorite teams and players both locally and globally.”

The partnership comes shortly after Simplebet reached a partnership agreement with Hard Rock Digital.

What exactly is micro-betting?

Micro-betting is a style of betting derived from various events and possibilities that may arise during a sports event. Customers will be offered continuous betting opportunities throughout an event to foster more engagement between the user and their favorite players and teams.

Examples of micro bets can include betting on which team will score the next touchdown, if a player gets on base in their next at-bat, or which player will make the next three-point shot.

There are thousands of different micro bets a user can engage with during any event.

Simplebet is usually all-in upon micro-betting

Started in April 2018, Simplebet is a B2B company that uses machine learning to generate betting opportunities for sportsbook operators and their platforms in real time. Its goal is to make “every moment of the sporting event a betting opportunity.”

According to Simplebet, micro-betting is the future of sports gambling, offering bettors an alternative to the traditional markets of game outcomes and point spreads. With its technology, markets are created, suspended, settled, and repriced in real time through a fully-automated process.

 

For example, in a given NBA game, there is an average of 603 betting markets generated, according to the company’s website. That means there’s a potential for over 29,000 markets per week – or 741,690 in an entire season. Simplebet’s algorithmic approach allows operators to have control over the margin while offering gamblers a wide variety of ways to play.

Gamers can location bets upon several sports activities through ClutchBet

ClutchBet is a mobile-first, US-based sportsbook brand of the Australian company BlueBet, which was founded in 2015. ClutchBet is the company’s first venture into the US market. It launched in Iowa in September 2022.

The operator introduced ClutchClash, a head-to-head player parlay feature, in November 2022. The feature is a world-first product exclusive to Iowa. It allows players to create head-to-head player parlays for the NFL and NBA markets.

ClutchBet provides betting opportunities for the following sports:

• MLB
• MIXED MARTIAL ARTS
• NBA
• NATIONAL FOOTBALL LEAGUE
• NHL
• MULTIPLE LISTING SERVICE
• PGA
• Rugby
• UEFA Winners League

Currently, ClutchBet is only available in Colorado and Iowa.