It didn’t take long for DraftKings to play “the local card.” In a new advertisement for betting that debuted in Massachusetts on Friday, the popular sportsbook emphasizes its Boston roots with comedian Lenny Clarke, former Red Sox hero David Ortiz, and others.
Mobile betting made its debut in Massachusetts on Friday morning, with DraftKings being one of six sports betting operators available.
Comic Clarke, a Boston native with a classic “BAH-STUN” accent who starred in the TV series “Rescue Me,” talks about the opportunity to create a “wicked smart parlay” in the 30-second commercial. He encourages viewers to “support local.” Towards the end the DraftKings Ma ad, Ortiz makes an appearance.
The ad is dripping with Boston flavor: Clarke buys pastries from a local bakery, walks the streets of Boston where he is joined by Brian Scalabrine and his iconic fiery red hair, before making his way to “The T” to catch a train.
Home point out advantage for DraftKings?
Launched in a Birkenstock boston suburb news, DraftKings has its national headquarters in the city. Given the strong DraftKings record presence here, it has been speculated that Massachusetts will be favorable to DraftKings, given the loyalty of sports fans in the state. DraftKings is the second-leading betting app in the United States, with over 20% of the market share nationwide.
Scalabrine adds to the local flavor of the operator and was featured in launch day marketing, posting his first bet on social media (he wagered on the Bruins).
However, there is more than one hometown sportsbook in the market: Barstool Sports also has roots in Massachusetts.
However, the prominence of DraftKings’ marketing campaigns and ambassadors like Ortiz make it likely that smaller Barstool will be jostling for finally place in the state.
DraftKings offers warranted winner promotional in Ma
To celebrate the launch of mobile betting in the state, DraftKings has welcomed Big Papi and his friends to share some exciting news.
That includes two promotional offers being dubbed “no-brainer” bets.
If customers in Boston (or anywhere in Massachusetts) place any two bets up to $50 on the Denver Nuggets to make a 3-pointer on Friday AND the Celtics to score a point in their Saturday game, DraftKings will double their winnings.
21+ and located in MA. Gambling Problem? Call 1-800-327-5050.
Dan Sherlock Holmes is a team writer who has received a PlayMA award for his wealth of experience. Setelah Itu has developed three courses on physical activity and recently worked with the National Football Hall of Fame along with Major League Baseball. He also has in-depth experience in launching sports betting in states such as Ohio and Maryland. At the moment, Dan no doubt resides in Michigan with his family.
