The Ringer, owned by Boston superfan Bill Simmons, has entered into a partnership with FanDuel to provide video content for FanDuel TV. The two companies announced the arrangement, which also involves Spotify, in a statement on Tuesday.
Simmons is a Marlborough native who previously wrote for the Boston Herald and ESPN and earned the nickname “The Boston Sports Guy.” He launched a sports and pop culture website called Grantland, which was owned by ESPN. In 2015, ESPN shut down that website, and shortly after, Simmons debuted The Ringer, which produces articles, podcasts, video podcasts, and films.
FanDuel TV, along with its partner Spotify, will feature video podcasts from The Ringer starting this week. The content will include both existing podcasts and shows that The Ringer will create exclusively for FanDuel TV.
The particular Ringer may have daily 1-hour programming block out
According to the release from FanDuel, which recently launched FanDuel Massachusetts in Simmons’ home state, The Ringer will have a daily block of programming from 9-10 a.m. ET. Potential shows mentioned include Kevin O’Connor’s NBA program and Tate Frazier’s sports betting-related program. The first programs from The Ringer appeared on FanDuel TV on April 4.
FanDuel TV is available on select linear television systems through Comcast Xfinity, Cox Communications, DirecTV, DISH, Hulu, Spectrum, Verizon FIOS and YouTubeTV. It’s also streamed on The Ringer website and a mobile app, and audio podcasts are available on Google Play, Apple, and Spotify.
“FanDuel TV is the perfect platform to showcase The Ringer’s leading personalities, expand their audience, and become flagship programming for the network,” said the Chief Commercial Officer for FanDuel, Mike Raffensperger, in the release.
The Ringer has more than 40 podcasts, including at least three hosted or co-hosted by Simmons. It also includes Ringer Films, which has produced projects such as the documentary “André the Giant.” The Ringer is owned by Bill Simmons Media Group.
The particular Ringer timetable on FanDuel TV
A new programming timetable has been unveiled for this few days and next:
Few days of Apr 3:
- Thursday, April some: Fairway Rollin’ (Masters Survey Special)
- Thursday, April your five: East Shoreline Bias
- Thursday night, April six: Through The Ringer
Few days of Apr 10:
- Mon, April twelve: Fairway Rollin’ (Masters Summarize Special)
- Thursday, April 10: The Ringer: Beyond The particular Arc (30 mins); Through The Ringer (30 mins)
- Wednesday, Apr 12: Eastern Coast Tendency
- Thursday, Apr 13: Through The Ringer
“We’re excited to expand our longstanding partnership to include creating content for FanDuel TV,” said Geoff Chow, Managing Director at The Ringer. “It’s exciting to bring The Ringer’s unique blend of passion and expertise to this new audience.”
FanDuel TV was launched in 2022 and touts itself as “the first linear/digital network dedicated to sports wagering content.” It features programming hosted by Michelle Beadle, Shams Charania, Chandler Parsons, and others in sports media. It also broadcasts live coverage of Australia’s National Basketball League and the Chinese Basketball Association.
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Dan Holmes is a Staff Writer for PlayMA with a wealth of experience under his belt. Dan has written three books about sports and previously worked for the National Baseball Hall of Fame and Major League Baseball. He has extensive knowledge covering the launch of sports betting in other states, including Ohio and Maryland. Currently, Dan is residing in Michigan with his family.
