FireKeepers Casino Hotel recently announced a new comprehensive partnership with U.S. Integrity.
As a leader in technology-driven sports betting monitoring, U.S. Integrity will continue to provide FireKeepers with added levels of protection against betting-related fraud and corruption.
You. S. Reliability monitors FireKeepers sports betting
U.S. Integrity will provide security monitoring services via its proprietary dashboard to FireKeepers Casino. USI conducts research across a variety of data sets to proactively identify irregular contest-level, officiation, and betting patterns.
“We are incredibly excited to be working with U.S. Integrity as we have continued to see strong growth in sports betting, both on-premises and digitally,” said Sean Wise, Vice President of Marketing & Sports/Online Gaming at FireKeepers Casino Hotel, in a statement. “Having USI as a partner ensures the safest bets for our guests, as well as the ability to detect potentially suspicious wagering activity in real time.”
USI partners with a number of professional sports leagues and collegiate conferences in the U.S., as well as licensed operators and regulators.
“U.S. Integrity is proud to acquire FireKeepers Casino Hotel and assist with the protection of their sports-betting program,” said Matthew Holt, USI’s CEO and co-founder. “USI’s mission is to provide conflict-free, best-in-class insights and compliance solutions to organizations. We are looking forward to working with the outstanding team at FireKeepers Casino Hotel. Their commitment to fair and secure sports wagering aligns with the integrity standards USI aims to uphold throughout the legalized sports-betting industry.”
FireKeepers operating its online sportsbook
FireKeepers Casino Hotel offers a vast gaming floor that ranks in the top five in Michigan. Included on the floor of over 3,000 slots and table games is Dacey’s Sportsbook. Dacey’s was the first tribal casino retail sportsbook to open when it first accepted wagers on June 22, 2020.
FireKeepers also operates its own online sportsbook and casino.
In terms of online gambling in Michigan, FireKeepers ranks eleventh in wagering handle ($34.4 million) and thirteenth in casino revenue ($29.6 million).
Drew Ellis is the Lead Author of PlayMichigan, the number one source for online gambling news in Michigan. A lifelong resident of the state, Ellis has been working in various forms of media since 1998, including over a decade in the gambling industry before transitioning into US casino markets in 2020.
